Selling and marketing professionals in chemicals have one goal: reach decision-makers as soon as they’re ready. Materials suppliers are finding it increasingly difficult to do this because product engineers, R&D experts, and product formulators have more options than ever before when making a purchase. With minimal effort, decision-makers can access a wide range of materials options and alternative material options online. Professionals will often look at multiple suppliers before making their purchase decision. When selling chemicals, sales and marketing professionals must understand when, how, and why engineers are researching products. Understanding how to sell chemicals so that customers are satisfied is key to creating and winning more sales opportunities.
In today’s world of increasing options, there are four ways that you can ensure that you are one of the three to five suppliers who are considered by R&D engineers when formulating products.
Make Your Products Easily Accessible To Customers Who Are Researching Material Options.
It is essential to learn how to sell chemicals online as most research is conducted online. This includes expanding your online reach beyond your current website. You increase the likelihood that customers will search for your products online by optimizing your website for SEO. According to recent surveys of professionals who are responsible for researching material options and ingredient options, the following are their top three sources that they use on every project.
Supplier Website
Important: Plastics professionals are more likely to use industry search engines than any other industry.
Takeaway Because search engines and the pages you create are such a popular method to research material options and make purchases, it is important to optimize your content for SEO and to ensure that all technical information is current on industry search engines.
What Trends Motivate Companies To Make New Products And Improve Existing Products?
To be able to sell chemical products, you need to understand the industry trends. Many factors can force a business to redesign its products. Businesses will often seek new suppliers and alternative solutions when this happens. This can lead to both risk and opportunity. So it is important that you stay informed. These are the top trends driving engineers and R&D professionals into looking for alternative products.
Raising Material Costs
Takeaway If these trends are affecting your customers, then you may need to increase your marketing or sales efforts to seize the opportunity. It may be necessary to shift product strategy and concentrate to preserve your chemical sales.
Subscribe to industry news to be informed about the trends that impact those who are purchasing your materials. The Prospector Know-how is a resource that provides news articles specific to the industry.
Be a part of the opportunities that exist for your products or materials.
Takeaway -Ensure your content regarding the chemicals you sell displays the unique properties of your materials and ingredients. Your website content should be as important as the content found on popular search engines. Also, make sure that your sales and marketing activities align with any seasonality trends in your products.
Reach Out To Potential Customers Who Have Been Actively Researching Your Products.
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Qualified sales leads and insights are delivered to you immediately and can be accessed via any internet-connected device.
Takeaway Thousands of professionals from the chemical industry are actively searching for Prospector to find new raw materials and suppliers. Connect will empower your sales team and marketing department with actionable insight to fill your chemical selling funnel.
It is important to get in touch with decision-makers to sell chemicals. Understanding their buying journey and needs is equally important. It is possible to increase your chances of selling chemicals by learning how they search for and select materials.
